Collanic — borrowed from the sea. Revenue up 800% in a year..
A marine-collagen cosmetics brand. YEN ran almost everything except manufacturing — branding, marketing, export, exclusive distribution, content, trade shows — and delivered an 800% YoY revenue lift.
Problem
The formulas and products existed; the brand face, sales channels, and export path didn't. Domestically the product risked being buried as just-another-collagen brand, and the team had no export footprint yet.
Approach
We anchored everything on one line — "collagen, borrowed from the sea" — and rebuilt the visual system around an ocean palette and marine motifs (starfish, shells, crystals). Leaflets, films, booths, packaging, and ad photography all moved to the same language. In parallel we ran domestic marketing and met overseas buyers face-to-face to close an exclusive distribution deal.
Result
- 01800% YoY revenue growth
- 02Exclusive overseas distribution contract secured — new export channel
- 03Multiple domestic and international trade shows with live buyer meetings
- 04Unified brand visual system — carried into later seasonal launches