Hyosung Meta Showroom — a walkable future of the group..
A year-long flagship rebuilding Hyosung Group's industries and affiliates as a navigable metaverse showroom. Repositioned the group's image toward the future and let a global audience experience its multi-layered reach in one space.
Visit live site ↗Problem
The reach itself was the problem — textiles, chemicals, heavy industry, trading, finance. Existing materials sat in scattered PDFs and videos; nothing conveyed the group's scale and technical depth in a single pass. Heading into the 2022 shareholder meeting, the group needed a new face for all of it.
Approach
Instead of another deck or website, we built a "walkable showroom." Each affiliate got its own pavilion inside the metaverse space, mixing 3D modelling, cinematic video, and interactive UX. YEN owned the full cycle for a full year — concept, showroom architecture, per-affiliate content, video production, UX, and launch.
Result
- 01Shareholder meeting reaction directly reinforced executive mandate
- 02International partners praised it as "a new bar for Korean conglomerate branding"
- 03Awarded at a late-2022 design awards programme
- 04Adopted group-wide as the standard external communication asset