iloom VR Showroom — reopening the store while its doors stayed shut..
A 365/24 on-tact shopping service letting anyone walk through iloom's real stores in VR and buy right from inside. YEN ran the full cycle — VR capture, platform development, strategy, and launch marketing.
Problem
When COVID hit in late 2019, foot traffic to furniture stores collapsed and revenue was falling fast. Furniture is a category customers traditionally want to sit on before buying — standard e-commerce alone wasn't solving it.
Approach
We shot the flagship store in high-resolution VR and built a proprietary layer connecting every hotspot straight to product detail, price, and checkout. Shoppers could walk the aisles from home with a mouse or a thumb. Launch was wrapped in a single line — "your living room, our showroom" — pushed through paid, PR, and social at once.
Result
- 01Drove online revenue uplift during the pandemic dip
- 02Broad national daily and industry press coverage as an on-tact benchmark
- 03Whole client-side project team promoted — officially credited as the win
- 04Established a precedent for VR commerce in furniture retail